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Whether you’re a part of the business world or not, you must have heard of Google Ads at least once by now. Google Ads is one of the biggest, if not the biggest, online advertising platforms. Only in Australia, 80% of all businesses use Google Ads for their ad campaigns.
We can easily say that Google Ads is the leader and driver of change in the world of marketing. Thanks to this incredible platform people and businesses all around the world can reach their business formation goals without any problems.
But does this mean that Google Ads can also help you grow your business? To answer your question, we must first talk more about the platform itself and list all its benefits. So, let’s what can Google Ads do for your business.
What exactly is Google Ads?
As mentioned, Google Ads is a digital advertising platform. Before Google Ads was widely known as Google AdWords but in 2018 the platform changed its name and evolved to what it is today – a platform with a wide range of advertising capabilities.
Google Ads is a pay-per-click (PPC) platform which means that advertisers pay a certain fee every time someone clicks on their ads. Google Ads is often synonymous with the PPC advertisement model, but while the most popular, Google Ads is not the only platform that uses this model.
The PPC model is a great way to drive traffic to your website but only if you have a good ad campaign in place. Since there are different types of Google Ads, you need to discover which one works best for your business to be able to capitalize on it. So, let’s all your ad options.
Types of Google Ads
There are at least 8 types of Google Ads campaigns that you can use to grow your sales and thus your business. These types include the search campaign, display campaign, video ads, app campaign, local ads campaign, shopping, smart and discovery campaigns.
Here, we will only talk about the most commonly used types of ads.
1. Search Campaign
Let’s start with the most commonly used ad campaign – Google Search Ads. Google search campaigns are texts that appear on Google search engine result pages and are shown to those who are looking for a specific product or item. Brands and marketers create text ads with the services or products they sell and that they would like people to search for.
These search campaigns are best used when you want to appear in front of people who are ready to buy. To be able to make a compelling search campaign, you need to create a list of keywords (words and phrases that best describe your services/products). SEO professionals that provide professional SEO Services in Sydney, can help you out with search ad campaigns.
2. Display Campaign
Unlike search ads that rely on text and targeting specific keywords, display ads rely on imagery to attract people’s attention. You’ve run into this type of ad campaign a thousand times while you were scrolling down your favorite websites, checking your mail on Gmail, or playing a game on your favorite app.
Display ads are ideal if you aim to reach potential clients and increase brand awareness. With these ads, you can target specific audiences and introduce them to your business. This means that display ads are more effective than search ads because you can reach more people with them.
Google Display Network (GDN) is what Google uses to display your ads and this network can help you reach over 90% of worldwide internet users.
3. App Ad Campaign
A lot of businesses are starting to realize that they can grow their business with the help of apps. Since so many people use mobile phones, apps are a logical business strategy. If your business has an app and you need to advertise it – this is once again where Google Ads can give you a hand.
App ads can help you create ads that will promote your app and get people to install it. Google Ads creates ads for apps automatically, so you don’t have to worry about that side of the campaign. You do only need to come up with text and set a budget.
Once that is done, Google will promote your app across platforms such as Google Play, Discover on Google Search, the Google Display Network, and YouTube, to name a few.
Benefits of Google Ads
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Google Ads is used by a great number of people and businesses all around the world. And this is mainly due to all its benefits. Let’s see all the Google Ads benefits that can help you grow your business.
1. Fast and transparent results
We previously mentioned that Google Ads is one of the biggest advertising platforms in the world, which means that people use it for a reason. One of the greatest benefits of Google Ads is fast, detailed, and, above all, transparent results during your campaign.
You can, without problems, keep track of and analyze the progress of your campaigns. This is because Google Ads allows you to see all the necessary information that includes the number of ads clicked, the cost of clicks, which keywords your visitors used, and so on.
It’s precisely these properties that make Google Ads such a detailed and transparent platform which is something that so many people appreciate.
2. High ROI
We already know that Google Ads uses a PPC model for its ads. This means that you can expect a high return on investment (ROI) as soon as you optimize your ads which is something only this type of marketing strategy can provide.
Of course, to get to the point where you can get or increase ROI you need to spend a lot of time perfecting your campaign, figuring out what works best for your business, and focusing on your budget as well. However, as soon as you figure all the details out, creating successful future campaigns will be a piece of cake.
3. Increase in leads and customers
What platform do you use to generate high-quality leads? The answer is pretty obvious – you use Google Ads. The greatest flex of Google Ads is its ability to drive high-quality leads and attract customers.
Once you properly set up your ad campaign, the platform will allow you to continue to improve and refine your searches and target people who are searching for what your business is offering.
4. Flexibility
Everyone can use the Google Ads platform – regardless of how big or small their business is. The platform is flexible in that way. You can simply set up your campaign, and target people in different ways – locally, by the type of device they use, or by the app they use.
You can set any budget you want, whether that’s daily or monthly. It’s also flexible in a way that allows you to connect with other platforms and software.
5. Allows you to discover more about the target market
Last but not least benefit of Google Ads has to do with the target market. Figuring out what your customers want is the most difficult part of any campaign and with the help of Google Ads, you can now figure out exactly what they want.
Google Ads collects data and allows you to find out more about your customers and their habits. The said data also allows you to figure out which keywords they use the most!
Doing business without Google Ads is almost impossible in today’s business world. Brands and businesses use Google for many different reasons but mainly to help them grow their businesses.
By creating an ad campaign on Google Ads, your business can benefit greatly. So, don’t wait any longer, try the Google Ads platform.
